Advertising and Marketing: final index.

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Industries: Ownership and Control

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1) What is a   conglomerate  in the media industries?  a large company that owns smaller companies.  2) What is a subsidiary? a smaller company that is owned by a bigger company. 3) What are the benefits for media companies of vertical integration? it gives the companies opportunities to make money at every stage of production and distribution. 4) What are the benefits for media companies of horizontal integration? it gives them the opportunity to cancel out competition make money from both sides (both companies). 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney, Pixar and Marvel. 6) What is convergence and what device has changed the relationship between audiences and producers?  Technological convergence refers to the fact we can now access all different types of media on one device. The device that has cha...
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Camera movement and editing

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 CAMERA MOVEMENT:  The camera movement at the beginning of the scene s slow and steady but begins to speed up at 0:55 as the people dressed in uniform begin to chase the guy who is dressed more casually. At 0:58 a handheld camera movement is used. The director could have added this in in order to make the audience feel like they were apart of chase that had started it could also be used as a way to show how the “criminal” is feeling. At 1:05 the director uses a crane shot to show the people dressed in uniform fly down one by one to where the “criminal” is. The director could have used this camera movement to further dramatise and exaggerate the situation that the “criminal” has gotten himself into. At 1:13 (continue of a crane movement) the camera pans outwards and shows the people in uniform surrounding the “criminal” as the camera comes to a still movement the people who’re in uniforms also have their feet planted flat on the ground the director could have included this to s...
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connotations and denotations

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Image
  Denotation: there is a boy in the photo who looks disappointed. The background is dull and there is a broken wall next to the boy. He is wearing an old dirty dirty t-shirt. Connotation:  The slogan "dig toilets not graves" suggests people are dying and the other people, like the boy, have to dig the graves of these people. The wall in the background is broken which suggests the lack of money that these people have. The water aid mark is written in white and blue which gives connotations of cleanness. Analysis: The advert helps the audience to understand how important water is to people like the boy on the screen. in addition, the text that says “dig toilets not graves” shows how severe the lack of water is in certain countries. Also in the corner it says “water aid”. The word aid suggests that this advert is for a charity that is probably trying to raise enough money to send clean water to children in need. Denotation: In the photo there is a photo of an eye, a baby who has...
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