OMO advert CSP blog tasks

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 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

In the 1950s women were represented as the weaker sex who had excessive emotions and no jobs. 1950s media represented women as weak and basically told every women that they were supposed to be in the kitchen and married. 

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The way the text is written is in big letters and the word "bright" has a capital "B" which will immediately catch the audiences attention and will highlight the fact that the product brightens clothes.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

In the advert the women styled in a way that women in the 1950s would have. Its brushed and styles neatly despite just staying home and doing house work, the women has lipstick on and has her makeup done perfectly which is telling women that even though they're just doing housework and staying home they have to look good

5) Why is a picture of the product added to the bottom right of the advert?

so when people go to buy it in store they know what to look for.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

America, independence.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

It uses repetition with the words "white and bright" 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

the advert represents women as housewives basically saying that they should stay home and clean.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

they wanted the audience to think that their product is the best when it comes to washing powder. 











10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

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