Tatler: case study

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor makes it clear that tatler is targeted at rich people and describes her magazine as fabulous.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Average HHI £247,168. Average Age 41. Female 89%. ABC1 90%. London/SE 57%.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers love fashion and often buy something when they see it advertised in a magazine. £843 million spent on fashion this year (2018)

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

JANUARY                                                                                                                     

Travel Guide

MARCH

Weddings Guide

APRIL

Beauty & Cosmetic Surgery Guide

JUNE

Spa Guide

JULY

Watches & Jewellery Guide

OCTOBER

Schools Guide

(inc. Totler)

This suggests that the tatler audience is very specific with what they like at certain times in the year. Tatler audiences are probably interested in high end expensive things. They probably partake in  activities like horse riding, golf, archery.

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

They use serif for the title which makes the magazine seem posh and to represent how old the magazine is. They use sans serif for the cover lines to make the magazine seem more modern and appeal more to  the younger generations.

2) How do the cover lines appeal to the Tatler target audience?

Using certain words on their cover lines will determine what kind of people pick up tatler and who will read it. Because of the age demographic they have to be careful with the types of words and phrases they use and make sure its something that a 41 year old women would be interested in reading.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The pastel colours used give connotations of rich and classy. The editors and makers of tatler have probably done this because they want their magazine to appeal to rich and important people.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The model on the front cover is a POC this shows that tatler is trying to be more inclusive and keep up with the growing inclusivity of the coming years. 

The model has got very simple makeup on and is wearing jewellery. The ring on her finger looks like a big diamond, this'll encourage readers of tatler to buy this magazine because its probably got things to do with shopping in it. 

The background of where the model is posing looks like a garden with bushes. Most rich, upper class people will have massive gardens with bushes shaped and cut perfectly. The way she is standing shows that she holds some sort of power, status and it also shows that she is independent.                                                                                             

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

They use Emma Weymouth as their main photo. They have done this because she has a high status and upper class people will recognise her and pick up the magazine to buy it because they know who she is and what she does.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The cover lines show that rich British people care about politics, fashion/ shopping, they mention marriage where it says "how the social set get married in a crisis."

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

For the main image theyve use a POC who is represented as independent, powerful and at the bottom it says who she is. Theyve used a women on their front cover so that the magazine appeals to women. Women are represnted 

4) Are there any stereotypes being reinforced or subverted? How? Why?

Stereotypes of women are subverted in this magazine because the women is standing alone and looks powerful and independent.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

Low income people, people placed in a lower class

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

its very luxurious and brits are quite rich and throw their money away. 

3) What audience groups might be offended or insulted by the front cover of Tatler? 

low income groups 

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

January

February

March