Media assessment 2 learner response

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 TOTAL: 19

GRADE: 5

WWW: Your Q6 film essay is really strong and close to being top level. Excellent knowledge and judgement shown. The challenge now is hitting that level throughout.


EBI: Revise reception theory and practice unseen text analysis.

        Revise industry terminology e.g. vertical integration etc.


LR: See blog.

Q1: 1/1
Q2: 0/1
Q3: 3/8
Q4: 0/2
Q5:2/2
Q6:13 /20

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

my answer wasn't detailed enough.

Consistently appropriate and effective use of media terminology

Accurate application of theory throughout.


4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. 

Vertical integration is when one conglomerate owns different companies in the same chain of production.

Greater control over every stage of the production 

Increasing profit 

 Having complete ownership over creative products


5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

what the each movie is about

how the pandemic affected the movies release

different genres of both movies

different budget 

what the viewers are expecting to see in the movie.







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