Introduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? The editor makes it clear that tatler is targeted at rich people and describes her magazine as fabulous. 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Average HHI £247,168. Average Age 41. Female 89%. ABC1 90%. London/SE 57%. 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler readers love fashion and often buy something when they see it advertised in a magazine. £843 million spent on fashion this year (2018) 4) Go to page 10 . What are the special editions of Tatler that run throughou...
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