1) What year was The Times founded and when did it start using the Times name?
My blog
Tuesday, 3 February 2026
Newspapers: The Times - Introduction
Tuesday, 27 January 2026
Newspapers: Daily Mirror - Audience and Industries
Audience
1) What is the Daily Mirror's audience? List the key statistics here.
The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.
2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
they provide entertainment for audiences and appeal to most people because of their informal writing.
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
they offer surveillance and entertainment allowing people to read about good or bad stories without experiencing it themselves
4) Why are print newspapers generally read by older audiences?
because they're used to it and might not use devices as often as the younger generations
5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
big images and mastheads and slogans.
Industries
1) What company owns the Daily Mirror and why are they struggling?
reach plc
2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?
3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
5 million to 200,000
4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.
- Surprise: Is it a rare or unexpected event?
- Continuity: Has this story already been defined as news?
- Elite nations and people: Which country has the event happened in? Does the story concern well-known people?
- Negativity: Is it bad news? Bad news tends to get more focus as it’s more sensational/ attention grabbing.
- Balance: The story may be selected to balance other news, such as a human survival story to balance a number of stories concerning death
Thursday, 22 January 2026
Daily mirror language and representation
Language
1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):
Masthead: title
Pug: something to catch the readers eye
Splash Head: the lead story
Slogan: sums up ethos of newspaper
Dateline: date newspaper was published
Byline: name of journalist/ writer
Standfirst: intro para usually in bold
2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.
its about the post office fujitsu scandal
3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?
the CEO of post office
4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?
it is informal and uses multiple images
5) What is the balance on the Daily Mirror front page between images, headlines and text?
they favoured images to make sure it still has a gossip undertone
Representations
1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?
left wing, labour party. thyey refer to conservatives as tories
2) How does the Daily Mirror represent the Post Office in the CSP pages? Why do you think they present them in this way?
they represent the post office owners as the victims because it highlights how their lives were ruined by a big co-orperation
3) How is Fujitsu represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Fujitsu on the inside page. Give detailed answers with evidence from the CSP pages.
Introduction to Newspapers
Tuesday, 13 January 2026
December Mock Exam: Learner Response
2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).
Thursday, 4 December 2025
OSP: Audience and Industries blog tasks
Audience
1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.
Kim Kardashian: she targets an older audience of middle and upper middle class.
Marcus Rashford: he targets a younger audience of children who read and enjoy football
2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?
he uses twitter to interact with his football fans and he responds to comments and reposts fan videos.
3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?
a percentage of your audience that interacts with your posts
marcus rashford has an interaction rate of 3.99% which is considered high.
kim karashian has an engagement rate of 1%
4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).
Kim Kardashian promotes herself and posts about her law journey and her daughter. Her profile is more glamorous and perfect than the average instagram user.
6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?
- Preferred reading (people who support Rashford/Kardashian): rashford: hes a kind man who grew up unprivileged and now uses his platform for good
- kardashian: she is a woman helping and being an inspiration to young girls and helping young girls with fashion advice
- Oppositional reading (people who criticise Rashford/Kardashian): rahsford: hes doing charity for more fame and attention. it gets him more brand deals because it makes him seem like a good guy
- kardashian: she is greedy for money and takes advantage of her young audience
Industries
1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money?
marcus rashford: £65 million. marcus rashford promotes himself as a charity giving caring young man and that gets him more brand deals and partnerships
kim k: £1.5 billion. Her company is worth a lot. she promotes her makeup and uses other celebrities like sabrina carpenter to model her new clothes.
2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?
kim k: KKWK, SKIMS, KARDASHIAN BEAUTY, HOLLYWOOD
marcus rashford: nike, burberry, levis
3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?
elon musk and he earns $1 trillion
4) What are the worries about Instagram’s negative effects?
affecting mental health
5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?
automated systems. marcus rashford has beena target to racial abuse and advocates for stricter policies.
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