Newspapers: Daily Mirror - Audience and Industries

 Audience

1) What is the Daily Mirror's audience? List the key statistics here.

The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

they provide entertainment for audiences and appeal to most people because of their informal writing.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

they offer surveillance and entertainment allowing people to read about good or bad stories without experiencing it themselves

4) Why are print newspapers generally read by older audiences?

because they're used to it and might not use devices as often as the younger generations

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

big images and mastheads and slogans.

Industries

1) What company owns the Daily Mirror and why are they struggling? 

reach plc

not many people buy physical newspapers so they're losing money.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

Alison Phillips exposed Boris Johnson for going to a party during covid.

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

5 million to 200,000

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

they made an app to widen their audience.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

• Surprise: Is it a rare or unexpected event?
• Continuity: Has this story already been defined as news?
• Elite nations and people: Which country has the event happened in? Does the story concern well-known people?
• Negativity: Is it bad news? Bad news tends to get more focus as it’s more sensational/ attention grabbing. 
• Balance: The story may be selected to balance other news, such as a human survival story to balance a number of stories concerning death