Advertising: Key conventions

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Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

There is a central image and a pack shot to tell us what the product looks like. The image of the skittles packet is floating in the sky which could be indicating that the taste of skittles "gets you high".


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP for skittles is that it tastes like a rainbow. The advert and the slogan indicates that the sweets taste like a rainbow. The advert uses an imperative where it says "taste the rainbow" its like they're implying that everyone else is doing it so you (audience) should as well. 


Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity














2) An advert that uses shock tactics or a controversial idea




















3) An advert that creates a a strong emotional connection to the audience
















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