Industries: Ownership and Control

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1) What is a conglomerate in the media industries? 

a large company that owns smaller companies. 

2) What is a subsidiary?

a smaller company that is owned by a bigger company.

3) What are the benefits for media companies of vertical integration?

it gives the companies opportunities to make money at every stage of production and distribution.

4) What are the benefits for media companies of horizontal integration?

it gives them the opportunity to cancel out competition make money from both sides (both companies).

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Disney, Pixar and Marvel.

6) What is convergence and what device has changed the relationship between audiences and producers? 

Technological convergence refers to the fact we can now access all different types of media on one device. The device that has changed relationships is phones.

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible



8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

Marvel, Pixar, national geographic, Star, Star Wars, ESPN, Hollywood records, Hulu, fox entertainment group.

10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article.

There are loads of new companies gathering new customers like Netflix ad amazon. They’re scared that their viewing will go down so buying fox will bring them more viewers and make them more money. 















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