Heat case study

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Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers    under 'print'.

A-list access shoots no other magazine could pull off 
celeb news
life hacks

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

readers will be in the loop of celebrities secrets and all their conversations

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

it offers life hacks and fashion advice

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

MARITAL STATUS: 57% MARRIED


Media language

1) How are the cover lines written to make the audience want to buy the magazine?

the cover lines on heat magazines are written in sans serif and in bright colours in order to catch an audiences eye.

2) What are the connotations of the Heat colour scheme on this particular front cover?

it looks like its specifically aimed at women because of the use of constant pink around the cover. What's written in yellow looks like it'll be a main topic in the actual; magazine.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

the image of posh spice being the main the image will peak interest of women who read heat (who're often 37 years old) they'll know who she is immediately and they'll want to read the magazine to see why she looks so stressed in the photo. The photo of Posh is clearly a paparazzi photo. In the corner they've used a photo of Liam Payne where his face is turned away slightly. This'll peak interest of younger girls because they'll recognise him from One Direction. 

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

One main difference is how messy heat is arranged. there are multiple cover lines thrown around the magazine in different colours whereas in Tatler its all neatly set out in a specific order in the same colour.
Another difference is that heat has used more than one image. Unlike tatler they've scattered gossip all over their front cover because they want people who're interested in gossip to pick up their magazine. Tatler only uses one main image giving the magazine a more put together and orderly feel.
A third difference is that they use different style of font on both magazines. Heat uses both sans serif and you can really see the difference but for tatler you cant really see the difference.


Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Posh spice
Liam Payne
Cheryl Cole
Harry and Megan
Dani Dyer

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

The women on the front cover of heat are represented negatively because they're all shown to be in some sort of love crisis or they're a problem. Dani Dyer is having problems with her baby daddy, Cheryl Cole is seen to be with Liam Payne who is a younger guy, Posh spice has been caught out in some sort lie. Liam Payne who is put at the corner of the magazine is represented in a bad light because he has a "double life" with Cheryl Cole.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

the women on the front cover of heat are represented as chaotic and problems.  Dani Dyer is having problems with her baby daddy, Cheryl Cole is seen to be with Liam Payne who is a younger guy, Posh spice has been caught out in some sort lie. By associating these woman with men it makes them seem reliant.  

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class) 
heat is mostly aimed at middle/lower/working class people. tatler is aimed at people of higher status.







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