first blog

 TOTAL: 19 GRADE: 5 WWW: Your Q6 film essay is really strong and close to being top level. Excellent knowledge and judgement shown. The challenge now is hitting that level throughout. EBI: Revise reception theory and practice unseen text analysis.         Revise industry terminology e.g. vertical integration etc. LR: See blog. Q1: 1/1 Q2: 0/1 Q3: 3/8 Q4: 0/2 Q5:2/2 Q6:13 /20 3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used. my answer wasn't detailed enough. Consistently appropriate and effective use of  media terminology Accurate application of theory throughout. 4) Now look at  question 4 . Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology.  Vertical integrati...

  1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3)  Advertising CSP 1: OMO print advert  4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Media assessment 2 learner response 6)  Advertising CSP 3: Represent NHS Blood campaign

  1) What is an advertising campaign?  An advertising campaign is a series of advertisements that share a singular theme, message or idea 2) What is the objective of the NHS Represent campaign?  to encourage BAME to donate blood 3) What does this advert want people to do once they've seen it (the 'call to action')?  they want them to donate blood 4) Why is the advert called 'Represent'?  because lady lesshur and the other famous people in the advert are representing BAME 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. UK grime artist Lady Leshurr and showcases some leading UK celebrities including record breaking Olympian Nicola Adams MBE, TV presenter and wheelchair basketball plater Ade Adepitan, Chuka Umunna MP and MOBO's own Founder and CEO Kanya King MBE. These people have been c...