Media assessment 2 learner response

 TOTAL: 19

GRADE: 5

WWW: Your Q6 film essay is really strong and close to being top level. Excellent knowledge and judgement shown. The challenge now is hitting that level throughout.

EBI: Revise reception theory and practice unseen text analysis.

        Revise industry terminology e.g. vertical integration etc.

LR: See blog.

Q1: 1/1
Q2: 0/1
Q3: 3/8
Q4: 0/2
Q5:2/2
Q6:13 /20

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

my answer wasn't detailed enough.

Consistently appropriate and effective use of media terminology

Accurate application of theory throughout.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. 

Vertical integration is when one conglomerate owns different companies in the same chain of production.

Greater control over every stage of the production 

Increasing profit 

 Having complete ownership over creative products

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

what the each movie is about

how the pandemic affected the movies release

different genres of both movies

different budget 

what the viewers are expecting to see in the movie.

Advertising and Marketing: final index.

 

1) Advertising and Marketing: Key conventions

2) Gender stereotypes in advertising 

3) Advertising CSP 1: OMO print advert 

4) Advertising CSP 2: Audrey Hepburn Galaxy advert

5) Media assessment 2 learner response

6) Advertising CSP 3: Represent NHS Blood campaign

Represent NHS Blood & Transplant campaign

 1) What is an advertising campaign?

 An advertising campaign is a series of advertisements that share a singular theme, message or idea

2) What is the objective of the NHS Represent campaign? 

to encourage BAME to donate blood

3) What does this advert want people to do once they've seen it (the 'call to action')? 

they want them to donate blood

4) Why is the advert called 'Represent'? 

because lady lesshur and the other famous people in the advert are representing BAME

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

UK grime artist Lady Leshurr and showcases some leading UK celebrities including record breaking Olympian Nicola Adams MBE, TV presenter and wheelchair basketball plater Ade Adepitan, Chuka Umunna MP and MOBO's own Founder and CEO Kanya King MBE. These people have been chosen because theyre all representing either black or Asian people.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

that the chairs are empty because there arent enough blood doners.

7) How does the advert match the key conventions of a typical urban music video?

the singer is on a roof and its filmed in the streets of london.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

there is a disabled man, the advert is aimed at BAME. The main person in the ad is a women

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

The football player is male: reinforces gender stereotypes.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

At the end of the advert there is a long shot of the empty chairs. This could mean people are dying because there arent enough BAME donating blood.