Black Widow

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

The Walt Disney Company and marvel

2) What is conglomerate ownership and how does it link to Black Widow?

when a company owns a smaller one. Disney owns marvel and black widow is a marvel movie.

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

 locations in the trailer vary, they have a big star playing the main character. At the end of the trailer it says IMAX.

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.

-using social media: this was effective because they were using certain influencers to reach their target audience

-retweeting fans posts this was effective because they involved their fans.

-releasing the trailer 4-6 months before before the movie came out this was effective because it made fans want to watch the movie and made them sure that they were gonna watch it.

5) What was the production budget for Black Widow and how much did it make at the box office?

200 million they made 379 million

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

yes because it made 379 million dollars during a global pandemic

7) Who regulates the film industry in the UK?

BBFC

8) What age rating was Black Widow given? Why?

12A because most of their audience is 10-20

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

people read reviews and tweets about big movies like black widow.

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

they had one of their main stars florence pugh do an ad for imax 

they interacted with fans tiktoks

they used fans videos on billboards.

I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films have smaller budgets, use less known actors and are often supported financially by public service broadcasters.

2) What is I, Daniel Blake about?

I Daniel Blake is about how people who get benefits and aren't getting  enough money and about a guy who isn't allowed to work because of illness.

3) Who directed I, Daniel Blake and why is this important?

Ken Loach and its important because Ken Loach often makes political movies.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

-public cinemas

-projected onto the house of parliament 

-quotes projected on walls and buildings

5) What unusual or creative marketing methods were used to get audiences talking about the film?

they projected the movie name on the houses of parliament: guerrilla marketing.

they did pay what you can premieres.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

the budget was 4 million but they made 11 million at the box office 

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

the national lottery, bbc film production 

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

BBFC

9) What aspects of the film contributed to the film's age rating?

intense scenes and bad language

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

In my opinion I Daniel Blake was successful because they earned £11 million at the box office when they had only expected around £4 million. The movie was premiered in Newcastle and was “pay what you can”. The film was aimed at a certain audience: people who are living off benefits. The film wasn’t made for entertainment purposes but more for a political purpose.

I, Daniel Blake won the Cannes Film Festival award. It was a big hit in places like France.

Film Industry: Marvel Cinematic Universe

 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?

22

2) How much money have the MCU films made in total according to this article?

18.2 billion dollars

3) Why did Marvel create the Avengers films?

to create a crossover and include all the chracters.

4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?

Sony owns the rights and marvel an sony have an agreed partner ship that allow tom holland to appear in the MCU films

5) Which company owns the rights to the Fantastic Four and the X-Men?

20th Century Fox 

6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

that theyre making a series for Loki

Media blog tracker 2

 Amna,

 

Your blog was perfection for the first part of this year so I’m sure the recent missing work is simply a result of your medical appointments and I am more than happy to give you an extension to get everything up to date. Hopefully your tracker will be useful in checking what needs doing but let me know if you’re unsure on any of this: 

 

Full Name

Blog set up and URL provided

Introductory 10 Qs

Denotation & Connotation x2

Fruit bowl

Mise-en-scene: Stranger Things

Blog marking LR

Camerawork - Doctor Who

Camera movement and editing

Index so far

Demographics and psychographics

October assessment LR

Reception theory blog tasks

BUTT, Amna

 

Industries: Ownership and Control

1) What is a conglomerate in the media industries? 

a large company that owns smaller companies. 

2) What is a subsidiary?

a smaller company that is owned by a bigger company.

3) What are the benefits for media companies of vertical integration?

it gives the companies opportunities to make money at every stage of production and distribution.

4) What are the benefits for media companies of horizontal integration?

it gives them the opportunity to cancel out competition make money from both sides (both companies).

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Disney, Pixar and Marvel.

6) What is convergence and what device has changed the relationship between audiences and producers? 

Technological convergence refers to the fact we can now access all different types of media on one device. The device that has changed relationships is phones.

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

Marvel, Pixar, national geographic, Star, Star Wars, ESPN, Hollywood records, Hulu, fox entertainment group.

10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article.

There are loads of new companies gathering new customers like Netflix ad amazon. They’re scared that their viewing will go down so buying fox will bring them more viewers and make them more money. 

Media Assessment 1: Learner response

 Learner Response:

Total: 14            Grade: 4

WWW- You start very well here so plenty of potential to build on. Exam technique is the key to opening up the top grade. 

EBI- Annotating the unseen text will help you write more for Q3/12 mark questions. Question focus: this cost you in Q6. 

LR: 

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1/1
Q2: 1/1
Q3: 5/12

Q4: 2/2

Q5: 3/6

Q6: 2/8 

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

Question 3 is one of my stronger questions because I spent time thinking about what to write and I didn't rush it. 

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

Question 6 is my weakest because I didn't read the question properly 

5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail. 

In the advert promoting Beyoncé's new perfume she is wearing a red low cut dress. The colour red has connotations of confidence and heat. Beyoncé is also standing in a very provocative pose which catches the audiences eye making them pay closer attention to little details and make assumptions about what the perfume could possibly smell like. The colour red has connotations of wealth and domination. Furthermore, Beyoncé promotes her perfume by using catchy lines like “catch the fever” this line could be linked to love and romance because when you think of a fever it usually has the colour red involved somewhere. This will attract women and young adults looking for love and romance. 

Reception theory

1) What is the preferred reading of a media text?

The meaning the producers intend to communicate.

2) What is the oppositional reading of a media text?

Goes against the meaning the producers are trying to create.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The audience will have a negative perspective of teenagers because they’re represented as bad people.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Not all teenagers act in such a bad manner. Teenagers may find the trailer offensive because of the way they’re being represented to the rest of the world.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

Preferred: The writer wants the audience to be attracted to the Big Mac that they're selling. They've used editing to make the burger look more appealing and they have provided facts that could possibly make the audience want to try their new burger. The preferred reading of this advert would be wanting to give McDonalds your money so you can try the burger and love the burger just the way it is, unhealthy and all. 

Oppositional: the oppositional reading of this ad could be that the burger doesn’t loom like that in real life. It’s more squished together and “disgusting” looking. People could also go against this ad because it is only aimed at people who eat meat. It excludes vegetarians, vegans and most religious muslim people as they require halal meat. The advert could be seen as uninclusive because they’re marketing to everyone but not everyone can eat it.

Negotiated: the negotiated reading of ethics advert could be that it looks good, is a big and quick filling meal in one trip to a fast food restaurant but it also doesn’t look like that in eal life however it is good for people like builders who have short breaks and long days.