OMO advert CSP blog tasks

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

In the 1950s women were represented as the weaker sex who had excessive emotions and no jobs. 1950s media represented women as weak and basically told every women that they were supposed to be in the kitchen and married. 

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The way the text is written is in big letters and the word "bright" has a capital "B" which will immediately catch the audiences attention and will highlight the fact that the product brightens clothes.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

In the advert the women styled in a way that women in the 1950s would have. Its brushed and styles neatly despite just staying home and doing house work, the women has lipstick on and has her makeup done perfectly which is telling women that even though they're just doing housework and staying home they have to look good

5) Why is a picture of the product added to the bottom right of the advert?

so when people go to buy it in store they know what to look for.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

America, independence.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

It uses repetition with the words "white and bright" 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

the advert represents women as housewives basically saying that they should stay home and clean.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

they wanted the audience to think that their product is the best when it comes to washing powder. 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

Gender representation in advertising

 1) Find three adverts featuring women that are from the 1950s or 1960s. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. 

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

in the 1050s women are represented as smokers, mothers and wives.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

The way they dress is very revealing. theyre sexualised


5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

in the 40s/50s women were represented as wives and were unhealthy. now they all have perfect bodies

Advertising: Key conventions

 

Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

There is a central image and a pack shot to tell us what the product looks like. The image of the skittles packet is floating in the sky which could be indicating that the taste of skittles "gets you high".

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP for skittles is that it tastes like a rainbow. The advert and the slogan indicates that the sweets taste like a rainbow. The advert uses an imperative where it says "taste the rainbow" its like they're implying that everyone else is doing it so you (audience) should as well. 

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

Black Widow

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

The Walt Disney Company and marvel

2) What is conglomerate ownership and how does it link to Black Widow?

when a company owns a smaller one. Disney owns marvel and black widow is a marvel movie.

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

 locations in the trailer vary, they have a big star playing the main character. At the end of the trailer it says IMAX.

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.

-using social media: this was effective because they were using certain influencers to reach their target audience

-retweeting fans posts this was effective because they involved their fans.

-releasing the trailer 4-6 months before before the movie came out this was effective because it made fans want to watch the movie and made them sure that they were gonna watch it.

5) What was the production budget for Black Widow and how much did it make at the box office?

200 million they made 379 million

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

yes because it made 379 million dollars during a global pandemic

7) Who regulates the film industry in the UK?

BBFC

8) What age rating was Black Widow given? Why?

12A because most of their audience is 10-20

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

people read reviews and tweets about big movies like black widow.

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

they had one of their main stars florence pugh do an ad for imax 

they interacted with fans tiktoks

they used fans videos on billboards.

I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films have smaller budgets, use less known actors and are often supported financially by public service broadcasters.

2) What is I, Daniel Blake about?

I Daniel Blake is about how people who get benefits and aren't getting  enough money and about a guy who isn't allowed to work because of illness.

3) Who directed I, Daniel Blake and why is this important?

Ken Loach and its important because Ken Loach often makes political movies.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

-public cinemas

-projected onto the house of parliament 

-quotes projected on walls and buildings

5) What unusual or creative marketing methods were used to get audiences talking about the film?

they projected the movie name on the houses of parliament: guerrilla marketing.

they did pay what you can premieres.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

the budget was 4 million but they made 11 million at the box office 

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

the national lottery, bbc film production 

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

BBFC

9) What aspects of the film contributed to the film's age rating?

intense scenes and bad language

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

In my opinion I Daniel Blake was successful because they earned £11 million at the box office when they had only expected around £4 million. The movie was premiered in Newcastle and was “pay what you can”. The film was aimed at a certain audience: people who are living off benefits. The film wasn’t made for entertainment purposes but more for a political purpose.

I, Daniel Blake won the Cannes Film Festival award. It was a big hit in places like France.

Film Industry: Marvel Cinematic Universe

 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?

22

2) How much money have the MCU films made in total according to this article?

18.2 billion dollars

3) Why did Marvel create the Avengers films?

to create a crossover and include all the chracters.

4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?

Sony owns the rights and marvel an sony have an agreed partner ship that allow tom holland to appear in the MCU films

5) Which company owns the rights to the Fantastic Four and the X-Men?

20th Century Fox 

6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

that theyre making a series for Loki

Media blog tracker 2

 Amna,

 

Your blog was perfection for the first part of this year so I’m sure the recent missing work is simply a result of your medical appointments and I am more than happy to give you an extension to get everything up to date. Hopefully your tracker will be useful in checking what needs doing but let me know if you’re unsure on any of this: 

 

Full Name

Blog set up and URL provided

Introductory 10 Qs

Denotation & Connotation x2

Fruit bowl

Mise-en-scene: Stranger Things

Blog marking LR

Camerawork - Doctor Who

Camera movement and editing

Index so far

Demographics and psychographics

October assessment LR

Reception theory blog tasks

BUTT, Amna