first blog

1) What is a   conglomerate  in the media industries?  a large company that owns smaller companies.  2) What is a subsidiary? a smaller company that is owned by a bigger company. 3) What are the benefits for media companies of vertical integration? it gives the companies opportunities to make money at every stage of production and distribution. 4) What are the benefits for media companies of horizontal integration? it gives them the opportunity to cancel out competition make money from both sides (both companies). 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney, Pixar and Marvel. 6) What is convergence and what device has changed the relationship between audiences and producers?  Technological convergence refers to the fact we can now access all different types of media on one device. The device that has cha...

 Learner Response: Total: 14            Grade: 4 WWW- You start very well here so plenty of potential to build on. Exam technique is the key to opening up the top grade.  EBI- Annotating the unseen text will help you write more for Q3/12 mark questions. Question focus: this cost you in Q6.  LR:  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 1/1 Q3: 5/12 Q4: 2/2 Q5: 3/6 Q6: 2/8  3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Question 3 is one of my stronger questions because I spent time thinking about what to write and I didn't rush it.  4) Identify one of your  weaker  questions. Why did you score lower on this...

1) What is the preferred reading of a media text? The meaning the producers intend to communicate. 2) What is the oppositional reading of a media text? Goes against the meaning the producers are trying to create. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The audience will have a negative perspective of teenagers because they’re represented as bad people. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Not all teenagers act in such a bad manner. Teenagers may find the trailer offensive because of the way they’re being represented to the rest of the world. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Preferred: The writer wants the audience to be attracted to the Big Mac that they're selling. They've used editing to make the burger look more appealing and they have provided facts that could possi...

  1) Write a definition of a   passive  audience:  the view that audiences passively take in information from the media and these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  audiences interact with the media 3) Write a definition of the  hypodermic needle  theory:  audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PE...