December Mock Exam: Learner Response

1) Type up any feedback on your paper (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores.

1.3, consider how lyras dominance is later established/maintained

1.4: also comment on tv dramas overall. is this the norm or expectations?

2.0: focus on the contrast between adult and teen presentation in both shows/time periods

4.0: can you reference any specific brands or stats?

5.0: can you consider the other side? link to freedom of speech/expression.

2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2). 

all sounds generated within the world of the drama

dialogue

3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA.

-The opening shot in the extract focuses on the omelette in Will’s hand – almost a  close-up – with handheld camera movement following the plate to the table. This focus on the food Will has cooked seems to establish him as the less dominant person in the relationship.

-The wide shot and slow dolly/tracking through the open doors shows both characters together sitting at the table. This deliberately places both characters in the same frame as the conversation becomes more friendly and less guarded. The camerawork is communicating the growing friendship between Lyra and Will and helps to foreshadow the suggestion (in the very next shot) from Will that they team up and work together.

-Will’s suggestion that they work together is made while Lyra is shown in a medium close-up over-the-shoulder shot. This allows the audience to see her reaction – a slight smile that suggests she is in favour of the suggestion and grateful to have an ally after a lot of time alone.

4) Now look at Q1.4 in the mark scheme - pick out two points from the mark scheme that you could have included in your answer.

Non-verbal communication

• Will’s expression and body language is very timid which subverts masculine stereotypes. In contrast, Lyra’s movements and expressions exude confidence. This can be seen in the extract both outside at the table and later when discussing which beds they will take.

Mise-en-scene

• Lyra’s costume subverts feminine stereotypes. It is blue, practical and does not emphasise her figure or draw attention. It helps to establish Lyra as a practical, confident character who is used to surviving on her own.

5) Look at Q2 - the 20-mark essay on representations of age and social and cultural contexts. Pick out three points from the mark scheme that you didn't include in your answer.

-Although the idea of ‘teenage’ was not new, teenagers as a distinct category developed rapidly in the post-war years and was well established by 1963. The idea of the ‘generation gap’ as a social issue was still new and much-discussed.

-Susan is clearly in touch with popular culture. As a stereotypical teenager, she is engrossed in pop music on her radio and her modern clothes differentiate her from the teachers. In spite of her intellectual superiority, she is polite and deferential to her teachers. She is not afraid, though, to challenge her ‘grandfather’, the Doctor, in order to defend Barbara and Ian.

-Many of the Doctor’s characteristics are stereotypical features of old age: eccentricity, grumpiness and short temper.

6) Turning your attention to Section B, write a definition and example of user-generated content - use the mark scheme to check it.

• material contributed to media or posted on websites by non-professionals.

• a website I made about my favourite band

7) Look at Q4 - the 20-mark essay on the power of influencers. Pick out three points from the mark scheme that you didn't include in your own answer. 

-Marcus Rashford demonstrates this with his commercial partnerships with Burberry, Nike, Coca-Cola and more. The fact he appeals to such mainstream brands is evidence of his power in the digital age.

- Kim Kardashian's engagement rate is lower than Rashford at 0.33% but she has over 350

million followers so can still reach and engage with huge audiences.

8) Now look at Q5 - the 20-mark essay on regulation and the internet. Again, pick out three points from the mark scheme that you didn't include in your own answer.

education is more important than regulation, children need to be taught how to use social media

and the internet safely in order to benefit from the huge advantages

distribution of ‘fake news’ or false stories

diminished attention span and problems of addiction (especially in relation to social media)

9) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for your Media mock exam? Be honest here - it's a good chance to think about how to approach the next set of mock exams.

4

10) List three key things you want to revise before the next mock exams in February (e.g. particular CSPs, terminology, exam technique etc.)

CSP

terminology

technique

OSP: Audience and Industries blog tasks

 Audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

Kim Kardashian: she targets an older audience of middle and upper middle class.

Marcus Rashford: he targets a younger audience of children who read and enjoy football

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

he uses twitter to interact with his football fans and he responds to comments and reposts fan videos.

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

a percentage of your audience that interacts with your posts 

marcus rashford has an interaction rate of 3.99% which is considered high. 

kim karashian has an engagement rate of 1%

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).

Kim Kardashian promotes herself and posts about her law journey and her daughter. Her profile is more glamorous and perfect than the average instagram user.

Marcus rashford has professional images of him playing football or hanging out with family. The photos are all taken professionally promoting himself and football.

5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

marcus rashford: he provides piece of mind to show how there's hope for those a part of the middle/lower class.  

kim kardashian provides diversion and entertainment for her audience.

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

• Preferred reading (people who support Rashford/Kardashian): rashford: hes a kind man who grew up unprivileged and now uses his platform for good
• kardashian: she is a woman helping and being an inspiration to young girls and helping young girls with fashion advice 
• Oppositional reading (people who criticise Rashford/Kardashian): rahsford: hes doing charity for more fame and attention. it gets him more brand deals because it makes him seem like a good guy
• kardashian: she is greedy for money and takes advantage of her young audience

Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

marcus rashford: £65 million. marcus rashford promotes himself as a charity giving caring young man and that gets him more brand deals and partnerships

kim k: £1.5 billion. Her company is worth a lot. she promotes her makeup and uses other celebrities like sabrina carpenter to model her new clothes.

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

kim k: KKWK, SKIMS, KARDASHIAN BEAUTY, HOLLYWOOD

marcus rashford: nike, burberry, levis

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

elon musk and he earns $1 trillion

4) What are the worries about Instagram’s negative effects?

affecting mental health 

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

automated systems. marcus rashford has beena target to racial abuse and advocates for stricter policies.

OSP: Language and Representation Blog Tasks

 Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

social media: banner image, profile picture, bio, 

website: self promotion, menu, homepage link, logo, brand identity, navigation,

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

book club, campaign, contact.

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

she promotes herself as a brand. she promotes her makeup brand and her clothing brand.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

the context of his upbringing makes hima reliable figure to the working class.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

she has a link to all the things shes been involved with so that its easy for fans to access.

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

on the front image of his website hes dressed up in a suit looking down at a camera and hes standing against a dark background which has connotations of power

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

he has donated and helped work with fareshare and donate to charities to help end world and child hunger along with money that hes donated to book charities that help provide free books for young children

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

while most footballers stick to only football marcus rashford challenges that and makes his online presence about charity and helping others along with football.

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

kim kardashian is viewed as a glamorous role model for makeup and fashion.

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Kim Kardashian reinforces the stereotypes of women having to look perfect all the time. she reinforces the stereotype of women changing their appearance to fit the expectations of other people. however she has also donated to multiple charities like breast cancer research and baby2baby charity which helps with supplying baby supplies to parents who can't afford it.

Introduction to OSP

1) What years did YouTube, Twitter and Instagram launch?

youtube: 2005

twitter: 2006

instagram: 2010

2) What is the definition of an influencer?

A person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

thatgirlwiththecurlyhair

joy burnett

she has 676.4K followers on tiktok

promotes curly hair

4) How big is the influencer industry according to the article?

very big it grew to 15 billion a year

5) What are the problems associated with being an influencer?

mental health strains, loss of privacy, financial insecurity

6) Why is it suggested that audiences actually like being sold products by influencers?

influencers build parasocial relationships

7) What representation of beauty is often found on Instagram or other influencer sites?

clear skin, small bodies, perfect teeth, perfect makeup.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

some influencers have a positive influence on society as some people use their platform for good. Influencers who use their platform for good and talk about the problems around the world have positive influences but the ones who fake their lifestyle and feed of of their fans leave negative impacts.

Year 11 Paper 1 assessment: Learner Response

Year 11 Paper 1 assessment: Learner Response

Q1: 2/2

Q2: 8/12
Q3: 4/8

Q4: 7/12

Q5: 0/1

Q6: 0/1

Q7: 4/6

Total: 25/42

Grade: 5

FEEDBACK:

Question 1: ------------

Question 2: Consider how they've used colour,technical codes, how they contribute meaning

Question 3: Consider narrative theories. Why these actors/settings?

Question 4: Consider why some of these conventions link to the ideas you've mentioned. think about elements of design such as colour and layout too.

Question 5: ------------

Question 6: ------------

Question 7: Star power, franchise links, covid limits.

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

-Athletic body connotes that the subject is in condition and well prepared for the

‘battle’.

-The text is positioned over the top of the tyre to signify the challenge and create

synergy between the image and the message in the text.

-Long shot shows the whole power of the body and the effort involved in pushing the

tyre.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

-Galaxy is a more sophisticated, classier product than

other chocolate bars and, as such, needs time and relaxation for it to be enjoyed

properly. The audience can also experience this luxury and a happier time

(nostalgia) if they buy the product.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

-Serif font for title connotes formality, high class and how well established the magazine is (Britain’s oldest magazine).

-Cover image reflects British culture’s interest in stately homes and high society events with Weymouth dressed in a ballgown in the gardens of her Longleat house.

-‘Blond Ambition’ shows link to Prime Minister Boris Johnson (interview with his brother). Reflects Tatler’s focus on power and influence in Britain. This is also seen in cover line ‘Inside the new British establishment’.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

-The use of trailers, teasers and social media to build up excitement and word-of-

mouth long before release.

-Star Power: most big-budget mainstream films and blockbusters will use Star Power

to attract audiences to their film. The main star in Black Widow is Scarlett Johansson

who is very well known and has established fans.

-Section of the Marvel website with gallery, story synopsis, character posters and opportunities to buy or stream the movie.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

-Writing more detailed answers

-revison

-practice exam skills

Accountability Check: Coursework

 Completed = Green

In Progress/Partially Done = Orange

Not Started Yet = Red

Music Video Table:

Item	Progress
Statement of Intent (Max. 300 Words)
Min. Two Filming Locations
A Clear Narrative/Story
Min. Two Characters (Including a Protagonist)
Variety of Camera Shots, Angles and Movements
Diegetic sound (which could include but is not restricted to dialogue, Foley sound and ambience /atmosphere).
Non-diegetic sound (which must include but is not restricted to music).
Use of narrative codes and media language to attract and engage the audience.
Editing of the footage, soundtrack and dialogue to establish meaning.
Use of titles and/or graphics to reinforce the message of the video.

real statement of intent

In my music video that I am making I intend to raise awareness for the many people around the world struggle from multiple sclerosis and not many young people know of it. So, my intention with this music video is to use the song ‘People help people’ by Birdy. In the song the artist speaks about helping people which is the kind of message I want to put across with my video to raise awareness for what life is like not only just for someone with MS but what caring for them involves. My video will follow the journey of a woman in her 30s who has struggled with MS since the age of 16. It will highlight how important social interaction is for someone like her but also how important down time is. By the end of the video, I want young people to volunteer at MS therapy centres but also to see disabled people as normal people.

 

In my music video there will be a range of camera shots but the main three will include: medium close-up, over the shoulder and long shot. By using a medium close-up, the audience will see the reactions of my main character and her facial expressions. An over the shoulder shot will show what my main character is seeing and their facial expressions, finally the long shot will show my main character being pushed in her wheelchair which will communicate the help that she needs.

 

My music video will attract an audience of young careers, young people who enjoy helping others. At the beginning of my music video, there’ll be a series of statistics that show the exact number of people who’re affected by MS daily, it will act as a wake-up call to people who ignore people who struggle with disabilities.