Tuesday, 18 November 2025

Introduction to OSP


1) What years did YouTube, Twitter and Instagram launch?

youtube: 2005
twitter: 2006
instagram: 2010

2) What is the definition of an influencer?

A person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online.






3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

thatgirlwiththecurlyhair
joy burnett
she has 676.4K followers on tiktok
promotes curly hair

4) How big is the influencer industry according to the article?

very big it grew to 15 billion a year

5) What are the problems associated with being an influencer?

mental health strains, loss of privacy, financial insecurity

6) Why is it suggested that audiences actually like being sold products by influencers?

influencers build parasocial relationships

7) What representation of beauty is often found on Instagram or other influencer sites?

clear skin, small bodies, perfect teeth, perfect makeup.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

some influencers have a positive influence on society as some people use their platform for good. Influencers who use their platform for good and talk about the problems around the world have positive influences but the ones who fake their lifestyle and feed of of their fans leave negative impacts.

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Introduction to OSP

1) What years did YouTube, Twitter and Instagram launch? youtube: 2005 twitter: 2006 instagram: 2010 2) What is the definition of an influen...