OSP: Audience and Industries blog tasks

 Audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

Kim Kardashian: she targets an older audience of middle and upper middle class.

Marcus Rashford: he targets a younger audience of children who read and enjoy football

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

he uses twitter to interact with his football fans and he responds to comments and reposts fan videos.

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

a percentage of your audience that interacts with your posts 

marcus rashford has an interaction rate of 3.99% which is considered high. 

kim karashian has an engagement rate of 1%

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).

Kim Kardashian promotes herself and posts about her law journey and her daughter. Her profile is more glamorous and perfect than the average instagram user.

Marcus rashford has professional images of him playing football or hanging out with family. The photos are all taken professionally promoting himself and football.

5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

marcus rashford: he provides piece of mind to show how there's hope for those a part of the middle/lower class.  

kim kardashian provides diversion and entertainment for her audience.

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

• Preferred reading (people who support Rashford/Kardashian): rashford: hes a kind man who grew up unprivileged and now uses his platform for good
• kardashian: she is a woman helping and being an inspiration to young girls and helping young girls with fashion advice 
• Oppositional reading (people who criticise Rashford/Kardashian): rahsford: hes doing charity for more fame and attention. it gets him more brand deals because it makes him seem like a good guy
• kardashian: she is greedy for money and takes advantage of her young audience

Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

marcus rashford: £65 million. marcus rashford promotes himself as a charity giving caring young man and that gets him more brand deals and partnerships

kim k: £1.5 billion. Her company is worth a lot. she promotes her makeup and uses other celebrities like sabrina carpenter to model her new clothes.

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

kim k: KKWK, SKIMS, KARDASHIAN BEAUTY, HOLLYWOOD

marcus rashford: nike, burberry, levis

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

elon musk and he earns $1 trillion

4) What are the worries about Instagram’s negative effects?

affecting mental health 

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

automated systems. marcus rashford has beena target to racial abuse and advocates for stricter policies.

OSP: Language and Representation Blog Tasks

 Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

social media: banner image, profile picture, bio, 

website: self promotion, menu, homepage link, logo, brand identity, navigation,

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

book club, campaign, contact.

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

she promotes herself as a brand. she promotes her makeup brand and her clothing brand.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

the context of his upbringing makes hima reliable figure to the working class.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

she has a link to all the things shes been involved with so that its easy for fans to access.

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

on the front image of his website hes dressed up in a suit looking down at a camera and hes standing against a dark background which has connotations of power

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

he has donated and helped work with fareshare and donate to charities to help end world and child hunger along with money that hes donated to book charities that help provide free books for young children

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

while most footballers stick to only football marcus rashford challenges that and makes his online presence about charity and helping others along with football.

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

kim kardashian is viewed as a glamorous role model for makeup and fashion.

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Kim Kardashian reinforces the stereotypes of women having to look perfect all the time. she reinforces the stereotype of women changing their appearance to fit the expectations of other people. however she has also donated to multiple charities like breast cancer research and baby2baby charity which helps with supplying baby supplies to parents who can't afford it.

Introduction to OSP

1) What years did YouTube, Twitter and Instagram launch?

youtube: 2005

twitter: 2006

instagram: 2010

2) What is the definition of an influencer?

A person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

thatgirlwiththecurlyhair

joy burnett

she has 676.4K followers on tiktok

promotes curly hair

4) How big is the influencer industry according to the article?

very big it grew to 15 billion a year

5) What are the problems associated with being an influencer?

mental health strains, loss of privacy, financial insecurity

6) Why is it suggested that audiences actually like being sold products by influencers?

influencers build parasocial relationships

7) What representation of beauty is often found on Instagram or other influencer sites?

clear skin, small bodies, perfect teeth, perfect makeup.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

some influencers have a positive influence on society as some people use their platform for good. Influencers who use their platform for good and talk about the problems around the world have positive influences but the ones who fake their lifestyle and feed of of their fans leave negative impacts.

Year 11 Paper 1 assessment: Learner Response

Year 11 Paper 1 assessment: Learner Response

Q1: 2/2

Q2: 8/12
Q3: 4/8

Q4: 7/12

Q5: 0/1

Q6: 0/1

Q7: 4/6

Total: 25/42

Grade: 5

FEEDBACK:

Question 1: ------------

Question 2: Consider how they've used colour,technical codes, how they contribute meaning

Question 3: Consider narrative theories. Why these actors/settings?

Question 4: Consider why some of these conventions link to the ideas you've mentioned. think about elements of design such as colour and layout too.

Question 5: ------------

Question 6: ------------

Question 7: Star power, franchise links, covid limits.

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

-Athletic body connotes that the subject is in condition and well prepared for the

‘battle’.

-The text is positioned over the top of the tyre to signify the challenge and create

synergy between the image and the message in the text.

-Long shot shows the whole power of the body and the effort involved in pushing the

tyre.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

-Galaxy is a more sophisticated, classier product than

other chocolate bars and, as such, needs time and relaxation for it to be enjoyed

properly. The audience can also experience this luxury and a happier time

(nostalgia) if they buy the product.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

-Serif font for title connotes formality, high class and how well established the magazine is (Britain’s oldest magazine).

-Cover image reflects British culture’s interest in stately homes and high society events with Weymouth dressed in a ballgown in the gardens of her Longleat house.

-‘Blond Ambition’ shows link to Prime Minister Boris Johnson (interview with his brother). Reflects Tatler’s focus on power and influence in Britain. This is also seen in cover line ‘Inside the new British establishment’.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

-The use of trailers, teasers and social media to build up excitement and word-of-

mouth long before release.

-Star Power: most big-budget mainstream films and blockbusters will use Star Power

to attract audiences to their film. The main star in Black Widow is Scarlett Johansson

who is very well known and has established fans.

-Section of the Marvel website with gallery, story synopsis, character posters and opportunities to buy or stream the movie.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

-Writing more detailed answers

-revison

-practice exam skills

Accountability Check: Coursework

 Completed = Green

In Progress/Partially Done = Orange

Not Started Yet = Red

Music Video Table:

Item	Progress
Statement of Intent (Max. 300 Words)
Min. Two Filming Locations
A Clear Narrative/Story
Min. Two Characters (Including a Protagonist)
Variety of Camera Shots, Angles and Movements
Diegetic sound (which could include but is not restricted to dialogue, Foley sound and ambience /atmosphere).
Non-diegetic sound (which must include but is not restricted to music).
Use of narrative codes and media language to attract and engage the audience.
Editing of the footage, soundtrack and dialogue to establish meaning.
Use of titles and/or graphics to reinforce the message of the video.

real statement of intent

In my music video that I am making I intend to raise awareness for the many people around the world struggle from multiple sclerosis and not many young people know of it. So, my intention with this music video is to use the song ‘People help people’ by Birdy. In the song the artist speaks about helping people which is the kind of message I want to put across with my video to raise awareness for what life is like not only just for someone with MS but what caring for them involves. My video will follow the journey of a woman in her 30s who has struggled with MS since the age of 16. It will highlight how important social interaction is for someone like her but also how important down time is. By the end of the video, I want young people to volunteer at MS therapy centres but also to see disabled people as normal people.

 

In my music video there will be a range of camera shots but the main three will include: medium close-up, over the shoulder and long shot. By using a medium close-up, the audience will see the reactions of my main character and her facial expressions. An over the shoulder shot will show what my main character is seeing and their facial expressions, finally the long shot will show my main character being pushed in her wheelchair which will communicate the help that she needs.

 

My music video will attract an audience of young careers, young people who enjoy helping others. At the beginning of my music video, there’ll be a series of statistics that show the exact number of people who’re affected by MS daily, it will act as a wake-up call to people who ignore people who struggle with disabilities.

Preliminary Exercise 2025 - Music Videos

 Initial Tasks: planning

1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.

 I plan to make a 30-40 second music video about a woman who struggles with a chronic autoimmune disease called Multiple Sclerosis which is often referred to as MS. Unlike other diseases, MS is not well known so my goal is to raise awareness and encourage people to volunteer at MS therapy centres and help people who are disabled.

 

The beginning of the music video will have a 5 second view of the sign that says "MS therapy centre" and it will move on to a clip of two young ladies stretching the woman's arms. My main character will be sitting in a wheelchair. The music video will take place over a couple of days. The song i've chosen is "people help the people" by an artist named Birdy. The actors in my music video will be of different race and ethnicity however the majority will be female.

 Script:

 -at the beginning the therapy centre will be introduced with a clip of the sign. The camera will shift focus to the main character being rolled out of a bus by a man who works with a company called plus bus. 

-the camera will follow the woman into the therapy centre where you will see her meet her friends which will be followed by a clip of them talking to hopefully give the message that they are normal people and that their illness doesn't define them.

-there will be a couple of clips of the woman having her arms stretched and laughing with her physiotherapists

-the rest of the video will follow her journey home and what life at home is like for her. It'll show her careers and her kids helping her as part of her everyday life.

Casting:

main character: my mum

physiotherapists: Natasha, apecsha 

bus man: Barry

kids: me, my sister and brother.

Locations:

MS therapy centre in Harrow

my house