BLACKPINK: The Game CSP

 Language

1. What is the primary objective for the player in Blackpink: The Game?

to manage blackpink and make them popular

2. What is an "Alternate Reality" narrative? How is this used to frame the storyline of the game?

storytelling technique used to engage the audience. in the game blackpink is no longer popular and its the players responsibility to make them popular again.

3. Where is the game set? Identify at least two different types of locations the player interacts with.

management building and style rooms

4. What is the difference between the playable characters and the NPCs (Non-Playable Characters) like "Blinky"?

you can control the playable characters and the npc's act as a guide.

5. What specific activities and mini-games does the player perform to progress the band’s career?

member training and scheduling

Representations

1. What representations of women and femininity can be found in the avatars in BLACKPINK: The Game?

the characters all have the same body types and are all whitewashed to fit the standards of k-beauty.

2. How does the game represent K-pop celebrity culture and the "idol" lifestyle to its audience?

the game presents a positive, idealised version of fame. It builds a para-social relationship by making the player "responsible" for the girls' success and allowing "direct" messages from the band members

3. How does the game reinforce or subvert traditional gender stereotypes through its character design and gameplay mechanics?

all the girls have perfect body types and pale skin to reinforce k-beauty standards of being thin and pale.

4. What does the game suggest about modern perceptions of fame and the importance of a "para-social" relationship between stars and fans?

it shows that in order to be successful fans should build parasocial relationships and 

5. How might a critic or a media student challenge the representations of body image or beauty standards presented in the game?

make the girls look more realistic: taller, less wide eyes, not as pale.

Audience

1. Who is the primary target audience for BLACK PINK: The Game? Identify at least two different groups of players the game appeals to.

young teens and people who enjoy management games

2. What are "Blinks," and how does the game use brand loyalty to attract and retain its players?

blinks are their fans and by naming the guide blinky makes it seem like the fans are guiding the band to success in reality

3. Using Blumler & Katz’s Uses and Gratifications theory, what "pleasures" or "gratifications" does the game offer to its audience?

the game offer diversion and entertainment as the fans get to play a game and do tasks while appreciating gifts like coins and diamonds.

it offers parasocial relationships where it allows the fans to "talk" to the girls and experience what it would be like to talk to the band in reality.

4. How does the "BLACK PINK World" social space encourage audience interaction and a sense of community?

allows other fans to talk to each other.

5. How has the marketing for BLACK PINK: The Game (e.g., YouTube trailers and social media teasers) been designed to reach a global digital audience?

they used teasers through Instagram and YouTube videos about the game along with a music video that was animated

Industries

1. How much does BLACK PINK: The Game cost to download, and how does this reflect the "freemium" business model?

it is free but when you get into the game you are offered to spend money and probably have to spend money to get the whole way through the game.

2. In what ways does the game make money? Identify at least three different types of in-game currency or micro-transactions (e.g., Pink Diamonds, World Tickets).

uses in app purchases to monetise the game

3. What role do "Gacha" (Gambling) mechanics and randomised rewards play in the game’s monetisation strategy?

they offer exclusive cards that the fans can buy

4. How was BLACK PINK: The Game marketed and promoted to a global audience (e.g., social media "teasing," App Store screenshots, and YouTube trailers)?

social media teasing and pre-sign ups.

5. How does BLACK PINK: The Game use media convergence and synergy to cross-promote the game alongside the band's music, such as the release of the exclusive single The Girls?

they released a music video that starred the girls in an animated way