Language
1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.
social media: banner image, profile picture, bio,
website: self promotion, menu, homepage link, logo, brand identity, navigation,
2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.
book club, campaign, contact.
3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.
she promotes herself as a brand. she promotes her makeup brand and her clothing brand.
4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?
the context of his upbringing makes hima reliable figure to the working class.
5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)?
she has a link to all the things shes been involved with so that its easy for fans to access.
Representations
1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media?
on the front image of his website hes dressed up in a suit looking down at a camera and hes standing against a dark background which has connotations of power
2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.
he has donated and helped work with fareshare and donate to charities to help end world and child hunger along with money that hes donated to book charities that help provide free books for young children
3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here.
while most footballers stick to only football marcus rashford challenges that and makes his online presence about charity and helping others along with football.
4) What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity?
kim kardashian is viewed as a glamorous role model for makeup and fashion.
5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?
Kim Kardashian reinforces the stereotypes of women having to look perfect all the time. she reinforces the stereotype of women changing their appearance to fit the expectations of other people. however she has also donated to multiple charities like breast cancer research and baby2baby charity which helps with supplying baby supplies to parents who can't afford it.
