KISS FM Breakfast show CSP incomplete

 Audience

1) What is KISS FM's mission?

to get a young audience

2)  What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

ages 15-34

60/40 female to male.

people who live in the city,.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

they have live events and ondemand streaming. Kube app to listen to the radio wherever and whenever they want.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

kiss fresh: new music, hot artists 

kisstory: sell out night clubs, new albums.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

apps and live events such as kube and concerts/ festivals.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

theyre active as they have ways to interact directly with the radio such as events.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

personal relationships: perri is a young man so he appeals to a younger audience, the 2 boys were also in a dance group which appeals to their fans that they already have.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

the amount of people who listen to radio has decreased with the uprising of streaming platforms such as spotify and apple music. most people tend to enjoy undisrupted music so instead having talking between songs they prefer no adverts no cuts just straight to the next song. 

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

kiss radio started in 1987 as a pirate radio unlike bbc who started as a legit radio station. Kiss has always managed to have a young audience because of the music they play and the informality of their talk breaks.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Preferred: people would 

Industry

1) When did KISS FM first launch and what type of station was it then? 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

5) How is KISS FM regulated and what can happen if they break the rules?