Radio 1 Launch CSP

 Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

BBC radio 1.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

BBC radio 1 was split into BBC radio 1,2,3: On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.

3) What was pirate radio and why was it popular?

Radio that was working on international waters where teens could steam pop music. it was popular because it played songs that would appeal to teenagers and there wasn't a radio on the BBC that did.

4) Why did pirate radio stop broadcasting in 1967?

It soon became illegal because there was worry that people would listen to pirate radio instead of legit radios like BBC.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

they hired people from pirate radios to give their audience a sense of familiarity and also tried to mimic pirate radio style.

6) What was 'needle time' and why was it a problem for BBC Radio?

The Musicians' Union and Phonographic Performance Limited (a music licensing company) restricted the amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period. Pirate radios didn't have this restriction therefore they were more popular and limited this BBCs audience.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

they had a young presenter named Tony Blackburn who spoke in an informal manner which appealed to young audiences more than the other radio stations..

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

The first presenter was Tony Blackburn and he caused some upset because he was very informal and liked to have conversations appealing to young audiences.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

he talks in an informal manner, he makes jokes teenagers would find funny. he created diversion from reality for teenagers. He also made it easy for them to have parasocial relationships as he spoke as if he was talking to a friend.

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

He played songs that teenagers would like and 

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

young adults specifically 15-20.

2) Why did Radio 1 initially struggle to attract young listeners?

they didn't play music that a young audience would be interested in and they also had needle time which limited their audience.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Radio 1 offered entertainment with tony blackburn being the presenter he was very talkative which offers the audience.

personal relationships: people who knew tony blackburn from radio 1 would move along to bbc radio 1 with him.

4) How is the BBC funded?

by the license fee

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

Preferred: people would listen to radio 1 more often and would enjoy having tony blackburn as the presenter 

Oppositional: teenagers would stay away from the radio and use other streaming services.

Radio: Final index

 

1) Radio: Launch of BBC Radio 1 CSP

2) Radio: KISS FM Breakfast show CSP

KISS FM Breakfast show CSP incomplete

 Audience

1) What is KISS FM's mission?

to get a young audience

2)  What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

ages 15-34

60/40 female to male.

people who live in the city,.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

they have live events and ondemand streaming. Kube app to listen to the radio wherever and whenever they want.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

kiss fresh: new music, hot artists 

kisstory: sell out night clubs, new albums.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

apps and live events such as kube and concerts/ festivals.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

theyre active as they have ways to interact directly with the radio such as events.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

personal relationships: perri is a young man so he appeals to a younger audience, the 2 boys were also in a dance group which appeals to their fans that they already have.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

the amount of people who listen to radio has decreased with the uprising of streaming platforms such as spotify and apple music. most people tend to enjoy undisrupted music so instead having talking between songs they prefer no adverts no cuts just straight to the next song. 

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

kiss radio started in 1987 as a pirate radio unlike bbc who started as a legit radio station. Kiss has always managed to have a young audience because of the music they play and the informality of their talk breaks.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Preferred: people would 

Industry

1) When did KISS FM first launch and what type of station was it then? 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

5) How is KISS FM regulated and what can happen if they break the rules?

End of Year 1 exam learner response: Television

 WWW: Some great points, particularly Q2

 EBI: Question focus/ focus on clip for 1.2 + 1.3.

Q1.1: 2/2

Q1.2: 4/8

Q1.3: 6/12

Q2: 13/20

TOTAL: 25

GRADE: 6

2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the clip too - you'll find example answers in the mark scheme.

We use clamps to remember mise-en-scene 

costume: the girls clothes were rugged suggesting they live in a dirty area.

3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out three possible answers for this question. 

the empty city creates its own enigma code with the mystery of what has happened to the city and the people that lived there. This is partially resolved later in the extract.

the setting and props are both familiar but also other worldly.

Lyra and Will are placed in costumes that reflect the world they are from. This helps to communicate the wider narrative arc of the show and emphasises the fact they are ‘out of place’ in this city currently.

4) Now focus on Question 2 - the 20 mark essay. Use the mark scheme to pick out one way Doctor Who reflects 1963 and one way His Dark Materials reflects 2020. 

Traditionally, Doctor was a white male, most often with a younger female companion,

reflecting and reinforcing traditional gender roles of the times, with the man as powerful

and in control and the woman as helper. Women’s helper role often been to provide an

emotional, empathetic side to the programme. Reinforcing the idea that men are active,

action-centred while women are more passive, emotional and sensitive.

In the 1960s, representations were largely of British, white-middle class people. Over time,

TV drama has developed to be more inclusive and to show a much wider range of

representations. In His Dark Materials, there are people of different ethnicities and

backgrounds.

5) Reflect on your overall work and exam performance this year. What three things do you need to work on or revise in Media for Year 11?

-structure, plot, industries.