Magazines and Music Video assessment learner response

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 Magazines and Music Video assessment learner 

WWW: This is a strong assessment with good depth to your answers and the potential to score even higher. Well done!

 EBI: Exam technique: question focus. Identify the key words in the question and then focus totally on them
 (e.g. design/layout)

Q1: 2/2
Q2: 3/8
Q3: 3/6
Q4: 3/3
Q5: 4/6
Total: 15/25
Grade: 5

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

-the denotation of one central image directly addressing the audience enables the audience
to see the aspirational Tatler reader – an upmarket, sophisticated woman

-cover star Emma Weymouth is mixed race suggests that Tatler is moving with the
times and responding to cultural changes in Britain around gender

-cover star Emma Weymouth is mixed race suggests that Tatler is moving with the
times and responding to cultural changes in Britain around gender


4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

-presented as important and desirable – this is the latest gossip that readers
have to know about.

-Harry and Meghan feature prominently – the ultimate celebrity couple for Heat combining
British Royalty with American actress.

-Female celebrities feature more prominently than male – perhaps reinforces gender
stereotypes regarding women expecting to take part in gossip about relationships.



5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

-The audience might watch music videos to reinforce values and behaviour. The lead singer
seems to not care about the filming of the music video, rarely making eye contact with the
camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of
identity as they can relate to the lead singer’s both nonchalant and rock and roll
representation.

-The audience can gain a sense of identity as they recognise something of themselves or
relate in some way to the group. The band are dressed in standard teenage rock band garb
of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already
worn by them. They are not really offering a performance, it is more of a jam session with
them showing their musical prowess to their friends which is something the audience might
also do

-Music videos might represent artists as role models that fans can aspire to be like thus
allowing the audience to gain a sense of identity. The band are represented as ‘everyday
lads’ with typical clothes, costumes, acne. They make eye contact with each other and look
to be having a laugh. The audience might feel they are achievable role models






6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer?


Their use of costume in the music video
The separate behind the scenes they made to go with it
The choreography.










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