Arctic Monkeys - I Bet You Look Good On The Dancefloor

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 Audience


1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic monkeys appeal mostly to lower/working class white people. They were friends from school and formed as a band in 2002.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

the audience get to know their favourite band and see them performing.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

0:02-0:08. I picked this scene because the band introduces themselves as Arctic Monkeys, this gives the audience a personal connection with the band as they're being directly addressed. 
0:08-0:12. I picked this scene because it shows the lead singer going to the drummer. This gives their fan an idea of how close and friendly the name is with each other.
2:31. I picked this scene because it the camera pans out giving the audience a full view of the whole band.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

they used their CDs and shared their music online through platforms like MySpace.,

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

 Fans are positioned to enjoy the music video, at the start of the video Alex introduces the band which shows that the music video was made for audience pleasure and also to grow their audience.

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They distributed homemade CDs that they burned themselves. They played small gigs at local pubs and eventually got put onto MySpace.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Arctic monkeys formed as a thing for friends to do and they never expected to get as much attention as they did.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Blackpink formed as a band made by YG Entertainment so their fame and success was a 50% guarantee. The members of Blackpink were also strangers whereas the members of Arctic Monkeys were friends from high school and they never expected any major fame to come of their music or performances.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkeys signed a record label withy Domino Recording Company, they didn't want to sign with a major label because they didn't want to lose creative control over their music. They sold around 360,000 records of their first debut album in the first week of release. 

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

The internet has been a positive development for the music industry because now people can promote their music on platforms like Tiktok and Instagram and they'll be able to release their music on Spotify and YouTube.












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