Blackpink music video CSP
Audience
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
blinks
2) What audience pleasures are offered by the music video for How You Like That?
diversion
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?
At 10 seconds when they're all sitting together. I picked this because fans will like to see their favourite band together.
At 1:51 where they're all dancing. I picked this because fans will like to see the new choreography for the new song.
At 2:46 they do a different choreography to the one they previously done.
4) How was the How You Like That music video marketed and promoted to the audience?
4) How was the How You Like That music video marketed and promoted to the audience?
Teasers, posters, dance trends.
5) Why is K-pop a global phenomenon and what has helped it to become so popular?
Its catchy and social media has helped it grow.
Industry
1) How were BLACKPINK formed and what records have they broken?
YG entertainment held try-outs worldwide for teenage recruits to create a new girl group. They were the first kpop girl group to top the billboard 200 chart.
2) What other successful artists have YG Entertainment created? You may need to Google this.
BIGBANG, 2NE1, BLACKPINK, iKON, and TREASURE, as well as solo artists like SE7EN, Psy, and Lee Hi.
3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
People used to have to listen to music and consume music videos on things like MTV but now people can just watch anything they want on YouTube whenever they want to.
4) How do BLACKPINK and K-pop show that the media and music industries are now global?
BLACKPINK use both Korean and English in their songs.
5) How are UK-based music videos regulated and what types of content require warnings?
Theyre regulated by the BBFC.
Bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.
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