first blog

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? pack shot, slogan at the end. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. that galaxy is better than other chocolate. its more elegant and tastes better. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was famous actor in the 50s-60s then she died. they used CGI to bring her back. She was mostly associated with style and glamour.  4) What is intertextuality? When one media text refers to or suggests another media text 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Audrey Hepburn is dressed in a similar style to an old movie she once starred in. her makeup is done to fit 50s-60s theme. 6) Which of Pro...

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s women were represented as the weaker sex who had excessive emotions and no jobs. 1950s media represented women as weak and basically told every women that they were supposed to be in the kitchen and married.  3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The way the text is written is in big letters and the word "bright" has a capital "B" which will immediately catch the audiences attention and will highlight the fact that the product brightens clothes. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? In the advert the women styled in a way th...

  1) Find three adverts featuring women that are from the 1950s or 1960s.  Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  in the 1050s women are represented as smokers, mothers and wives. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. The way they dress is very revealing. theyre sexualised 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  in the 40s/50s women were represented as wives and were unhealthy. now they all have perfect bodies

  Part 1: Skittles advert analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. There is a central image and a pack shot to tell us what the product looks like. The image of the skittles packet is floating in the sky which could be indicating that the taste of skittles "gets you high". 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The USP for skittles is that it tastes like a rainbow. The advert and the slogan indicates that the sweets taste like a rainbow. The advert uses an imperative where it says "taste the rainbow" its like they're implying that everyone else is doing it so you (audience) should as well.  Part 2: Advert research Use Googl...