Galaxy advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

pack shot, slogan at the end.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

that galaxy is better than other chocolate. its more elegant and tastes better.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn was famous actor in the 50s-60s then she died. they used CGI to bring her back. She was mostly associated with style and glamour. 

4) What is intertextuality?

When one media text refers to or suggests another media text

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Audrey Hepburn is dressed in a similar style to an old movie she once starred in. her makeup is done to fit 50s-60s theme.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

at the start the girl is an princess but soon becomes a hero. The guy starts as a hero and ends as a sidekick driving the car. 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The guy is the hero at the beginning but the end of the advert the roles are reversed when he becomes a sidekick and she becomes the hero. The bus driver is the doner. The fruit on the floor is the helper.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn is represented as classy and posh because of the way she is dressed and her hair is done so perfect.

9) What representations of gender can you find in this advert?

at the beginning the man is the hero who comes to the ladies aid.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

The guy is the hero at the beginning but the end of the advert the roles are reversed when he becomes a sidekick and she becomes the hero.

OMO advert CSP blog tasks

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

In the 1950s women were represented as the weaker sex who had excessive emotions and no jobs. 1950s media represented women as weak and basically told every women that they were supposed to be in the kitchen and married. 

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The way the text is written is in big letters and the word "bright" has a capital "B" which will immediately catch the audiences attention and will highlight the fact that the product brightens clothes.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

In the advert the women styled in a way that women in the 1950s would have. Its brushed and styles neatly despite just staying home and doing house work, the women has lipstick on and has her makeup done perfectly which is telling women that even though they're just doing housework and staying home they have to look good

5) Why is a picture of the product added to the bottom right of the advert?

so when people go to buy it in store they know what to look for.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

America, independence.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

It uses repetition with the words "white and bright" 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

the advert represents women as housewives basically saying that they should stay home and clean.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

they wanted the audience to think that their product is the best when it comes to washing powder. 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

Gender representation in advertising

 1) Find three adverts featuring women that are from the 1950s or 1960s. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. 

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

in the 1050s women are represented as smokers, mothers and wives.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

The way they dress is very revealing. theyre sexualised


5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

in the 40s/50s women were represented as wives and were unhealthy. now they all have perfect bodies

Advertising: Key conventions

 

Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

There is a central image and a pack shot to tell us what the product looks like. The image of the skittles packet is floating in the sky which could be indicating that the taste of skittles "gets you high".

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP for skittles is that it tastes like a rainbow. The advert and the slogan indicates that the sweets taste like a rainbow. The advert uses an imperative where it says "taste the rainbow" its like they're implying that everyone else is doing it so you (audience) should as well. 

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience