Introduction to OSP

1) What years did YouTube, Twitter and Instagram launch?

youtube: 2005

twitter: 2006

instagram: 2010

2) What is the definition of an influencer?

A person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

thatgirlwiththecurlyhair

joy burnett

she has 676.4K followers on tiktok

promotes curly hair

4) How big is the influencer industry according to the article?

very big it grew to 15 billion a year

5) What are the problems associated with being an influencer?

mental health strains, loss of privacy, financial insecurity

6) Why is it suggested that audiences actually like being sold products by influencers?

influencers build parasocial relationships

7) What representation of beauty is often found on Instagram or other influencer sites?

clear skin, small bodies, perfect teeth, perfect makeup.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

some influencers have a positive influence on society as some people use their platform for good. Influencers who use their platform for good and talk about the problems around the world have positive influences but the ones who fake their lifestyle and feed of of their fans leave negative impacts.

Year 11 Paper 1 assessment: Learner Response

Year 11 Paper 1 assessment: Learner Response

Q1: 2/2

Q2: 8/12
Q3: 4/8

Q4: 7/12

Q5: 0/1

Q6: 0/1

Q7: 4/6

Total: 25/42

Grade: 5

FEEDBACK:

Question 1: ------------

Question 2: Consider how they've used colour,technical codes, how they contribute meaning

Question 3: Consider narrative theories. Why these actors/settings?

Question 4: Consider why some of these conventions link to the ideas you've mentioned. think about elements of design such as colour and layout too.

Question 5: ------------

Question 6: ------------

Question 7: Star power, franchise links, covid limits.

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

-Athletic body connotes that the subject is in condition and well prepared for the

‘battle’.

-The text is positioned over the top of the tyre to signify the challenge and create

synergy between the image and the message in the text.

-Long shot shows the whole power of the body and the effort involved in pushing the

tyre.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

-Galaxy is a more sophisticated, classier product than

other chocolate bars and, as such, needs time and relaxation for it to be enjoyed

properly. The audience can also experience this luxury and a happier time

(nostalgia) if they buy the product.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

-Serif font for title connotes formality, high class and how well established the magazine is (Britain’s oldest magazine).

-Cover image reflects British culture’s interest in stately homes and high society events with Weymouth dressed in a ballgown in the gardens of her Longleat house.

-‘Blond Ambition’ shows link to Prime Minister Boris Johnson (interview with his brother). Reflects Tatler’s focus on power and influence in Britain. This is also seen in cover line ‘Inside the new British establishment’.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

-The use of trailers, teasers and social media to build up excitement and word-of-

mouth long before release.

-Star Power: most big-budget mainstream films and blockbusters will use Star Power

to attract audiences to their film. The main star in Black Widow is Scarlett Johansson

who is very well known and has established fans.

-Section of the Marvel website with gallery, story synopsis, character posters and opportunities to buy or stream the movie.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

-Writing more detailed answers

-revison

-practice exam skills

Accountability Check: Coursework

 Completed = Green

In Progress/Partially Done = Orange

Not Started Yet = Red

Music Video Table:

Item	Progress
Statement of Intent (Max. 300 Words)
Min. Two Filming Locations
A Clear Narrative/Story
Min. Two Characters (Including a Protagonist)
Variety of Camera Shots, Angles and Movements
Diegetic sound (which could include but is not restricted to dialogue, Foley sound and ambience /atmosphere).
Non-diegetic sound (which must include but is not restricted to music).
Use of narrative codes and media language to attract and engage the audience.
Editing of the footage, soundtrack and dialogue to establish meaning.
Use of titles and/or graphics to reinforce the message of the video.

real statement of intent

In my music video that I am making I intend to raise awareness for the many people around the world struggle from multiple sclerosis and not many young people know of it. So, my intention with this music video is to use the song ‘People help people’ by Birdy. In the song the artist speaks about helping people which is the kind of message I want to put across with my video to raise awareness for what life is like not only just for someone with MS but what caring for them involves. My video will follow the journey of a woman in her 30s who has struggled with MS since the age of 16. It will highlight how important social interaction is for someone like her but also how important down time is. By the end of the video, I want young people to volunteer at MS therapy centres but also to see disabled people as normal people.

 

In my music video there will be a range of camera shots but the main three will include: medium close-up, over the shoulder and long shot. By using a medium close-up, the audience will see the reactions of my main character and her facial expressions. An over the shoulder shot will show what my main character is seeing and their facial expressions, finally the long shot will show my main character being pushed in her wheelchair which will communicate the help that she needs.

 

My music video will attract an audience of young careers, young people who enjoy helping others. At the beginning of my music video, there’ll be a series of statistics that show the exact number of people who’re affected by MS daily, it will act as a wake-up call to people who ignore people who struggle with disabilities.

Preliminary Exercise 2025 - Music Videos

 Initial Tasks: planning

1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.

 I plan to make a 30-40 second music video about a woman who struggles with a chronic autoimmune disease called Multiple Sclerosis which is often referred to as MS. Unlike other diseases, MS is not well known so my goal is to raise awareness and encourage people to volunteer at MS therapy centres and help people who are disabled.

 

The beginning of the music video will have a 5 second view of the sign that says "MS therapy centre" and it will move on to a clip of two young ladies stretching the woman's arms. My main character will be sitting in a wheelchair. The music video will take place over a couple of days. The song i've chosen is "people help the people" by an artist named Birdy. The actors in my music video will be of different race and ethnicity however the majority will be female.

 Script:

 -at the beginning the therapy centre will be introduced with a clip of the sign. The camera will shift focus to the main character being rolled out of a bus by a man who works with a company called plus bus. 

-the camera will follow the woman into the therapy centre where you will see her meet her friends which will be followed by a clip of them talking to hopefully give the message that they are normal people and that their illness doesn't define them.

-there will be a couple of clips of the woman having her arms stretched and laughing with her physiotherapists

-the rest of the video will follow her journey home and what life at home is like for her. It'll show her careers and her kids helping her as part of her everyday life.

Casting:

main character: my mum

physiotherapists: Natasha, apecsha 

bus man: Barry

kids: me, my sister and brother.

Locations:

MS therapy centre in Harrow

my house

 

 

Radio 1 Launch CSP

 Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

BBC radio 1.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

BBC radio 1 was split into BBC radio 1,2,3: On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.

3) What was pirate radio and why was it popular?

Radio that was working on international waters where teens could steam pop music. it was popular because it played songs that would appeal to teenagers and there wasn't a radio on the BBC that did.

4) Why did pirate radio stop broadcasting in 1967?

It soon became illegal because there was worry that people would listen to pirate radio instead of legit radios like BBC.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

they hired people from pirate radios to give their audience a sense of familiarity and also tried to mimic pirate radio style.

6) What was 'needle time' and why was it a problem for BBC Radio?

The Musicians' Union and Phonographic Performance Limited (a music licensing company) restricted the amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period. Pirate radios didn't have this restriction therefore they were more popular and limited this BBCs audience.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

they had a young presenter named Tony Blackburn who spoke in an informal manner which appealed to young audiences more than the other radio stations..

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

The first presenter was Tony Blackburn and he caused some upset because he was very informal and liked to have conversations appealing to young audiences.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

he talks in an informal manner, he makes jokes teenagers would find funny. he created diversion from reality for teenagers. He also made it easy for them to have parasocial relationships as he spoke as if he was talking to a friend.

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

He played songs that teenagers would like and 

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

young adults specifically 15-20.

2) Why did Radio 1 initially struggle to attract young listeners?

they didn't play music that a young audience would be interested in and they also had needle time which limited their audience.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Radio 1 offered entertainment with tony blackburn being the presenter he was very talkative which offers the audience.

personal relationships: people who knew tony blackburn from radio 1 would move along to bbc radio 1 with him.

4) How is the BBC funded?

by the license fee

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

Preferred: people would listen to radio 1 more often and would enjoy having tony blackburn as the presenter 

Oppositional: teenagers would stay away from the radio and use other streaming services.

Radio: Final index

 

1) Radio: Launch of BBC Radio 1 CSP

2) Radio: KISS FM Breakfast show CSP