first blog

1) What information do media companies use to create a demographic profile of their audience? Demographic classifications: Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Over the years Modern Britain has changed a lot and using the same classifications might not target the correct people now. 3) What are the seven different Pychographic groups?  A B C1 C2 D E 4) Write a brief summary of what each Psychographic group is seeking or motivated by. THE ASPIRER: Wants status and designer brands, wants to be like celebrities.  THE EXPLORER: They like to try new things. THE REFORMER: They're more focused on products good for them and their environment.  THE MAINSTREAMER: They don't like new things, the stick with the usual things they're used to THE SUCCEEDER: They think they're better than everyone and ant the bes...

 CAMERA MOVEMENT:  The camera movement at the beginning of the scene s slow and steady but begins to speed up at 0:55 as the people dressed in uniform begin to chase the guy who is dressed more casually. At 0:58 a handheld camera movement is used. The director could have added this in in order to make the audience feel like they were apart of chase that had started it could also be used as a way to show how the “criminal” is feeling. At 1:05 the director uses a crane shot to show the people dressed in uniform fly down one by one to where the “criminal” is. The director could have used this camera movement to further dramatise and exaggerate the situation that the “criminal” has gotten himself into. At 1:13 (continue of a crane movement) the camera pans outwards and shows the people in uniform surrounding the “criminal” as the camera comes to a still movement the people who’re in uniforms also have their feet planted flat on the ground the director could have included this to s...

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-e n-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response

  WWW: This is an excellent start to GCSE Media – well done! I really like your honesty in your opening questions (screen time!) and your fruit bowl is absolutely stunning. This shows you are developing the technical skills that will hopefully result in excellent coursework in Year 11. Keep up the good work!    EBI: The main thing to work on is the depth and detail of your written work on the blog – for example, tell me why you think social media is both positive and negative in the last of the 10 questions. It’s absolutely fine to be in the middle of an argument or exam question but you have to justify that position and provide evidence LR: Reflect on your first month of Media.  What do you feel is your strongest piece of work so far?  What is your weakest?  What specific skills or knowledge do you need to develop over the rest of the course? My strongest piece of work in media so far is connotations and denotations because it was one of the first pie...

  THREE CAMERA SHOTS: -   At 0.03- 0.13 they use a medium close-up shot which could be used in order to show the different               characters reactions to speaking to the former president. You can also see how they exchange looks             and how their emotions change throughout the couple seconds of the close-up. -  At 0.54 they use a very long shot to show the setting that the former president is sitting in. It shows a        dimly lit room which could suggest to the audience that the lady doesn't leave her house often and it          could also mean that it is night outside since the curtains are drawn closed. -  At 1.10 they use a close up to show the anger and frustration that the former president feels when the         other character shows the key that they posses. This makes the audience wonder what the...